Integrate Windows Store for Business with Intune in the Azure Portal

By | January 29, 2017

In a previous post I showed you how you can integrate the Windows Store for Business with Configuration Manager Current Branch and received a few requests to show how it can be done with Microsoft Intune, which means admins can deploy apps from their Store for Business inventory via the Microsoft Intune admin console.

Before we begin, there are a few things you must understand first:

  • Enrolled devices must be using Windows 10 1511 or later.
  • You must configure Intune as the mobile device management authority for your organization.
  • You must have an account in the Windows Store for Business.
  • Devices must be joined to Active Directory Domain Services, or workplace-joined.
  • Intune synchronizes only online licensed apps you have purchased from the Windows Store for Business.

If you don’t already have a Windows Store for Business account, you can sign up for one at In order to sign up for the Windows Store for Business, you must have an Azure Active Directory account with Global Admin permissions.

Configure Intune in the Windows Store for Business

Navigate to and sign in with your organization’s credentials

From the menu, browse to Settings > Management tools

From the Management tools page, you should already see Microsoft Intune as an option if it is in your Azure Active Directory application list. If it is not showing up, add it manually by clicking Add a management tool and search for Microsoft Intune. Once it has been added as a management tool, click the Activate link under Action. Remember, if you are already using the Store for Business with another management tool like Configuration Manager, you can only have one active at a time.

You should now see a popup asking if you want to show offline-licensed apps. Click here if you don’t know the difference between offline and online licensing. The useful thing about offline applications is that it allows you to download the .appx file associated with that applications and distribute it with a management tool such as Configuration Manager. This can be useful in scenarios where users are not provisioned for Azure AD apps, but still need access to a Universal App. For this demo, I will select Yes as my organization does leverage offline-licensing.

Once you are finished, browse to Manage > Inventory from the menu and you should see a few apps already provisioned in the store.

Enable Windows Store for Business in Intune

Now that we have Intune configured as a management tool in the Store for Business, we need to enable synchronization with Intune itself. The following steps will show you how this can be done in the new Intune console in the Azure portal which will be replacing the “soon to be legacy and will not be missed” Silverlight console we all know and love.

Azure Portal (New)

In a browser, navigate to and log in.

From the Search Resources search box at the top, type Intune and press enter. The Intune blade should now open.

From the Intune blade, select Manage apps to open the Mobile apps blade.

In the Mobile apps blade select Windows Store for Business.

From the Windows Store for Business blade, select the Enable button, choose your desired language, and then Save. Before you save it you will notice that the Sync button is disabled. Once you select Enable and Save, the button should now be enabled. Click Sync to synchronize your apps from the store.

Now if you select Licensed Apps under Manage, you should see your apps populated and ready to be deployed.